Re-Targeting is a process of online marketing which helps you get the target audience based on their internet history. But in order to do that one has to have extensive knowledge of who is going to buy which thing at what point of time —-Sound’s Impossible!
Now you will be wondering what is this all about, it is all a bunch crap! This cannot happen. Well, guess again, it can happen but it has a way around doing it.
First you need to know the potential customers in your surrouinding. The best way to do that, is target those people who have been to your website and went away after spending a considerable amount of time. You make a list of such people and throw your ads to them again and again, which leads to more conversion.
Only 2% conversions are made on the site on the first visit. The key is to follow your prospect until they buy. Then you have them in your loop to give them the great service which they have never experienced in their life.